Capitol Theatre, Cardiff, Wales - October 19, 1931 Capitol Theatre, CARDIFF RICHARD ARLEN FAY WRAY          EUGENE PALLETTE Tropic Castaways - Hating - Loving - Fighting for Love! The SEA GOD A Paramount Picture THE MOST THRILLING ADVENTURE ROMANCE EVER SCREENED This is the amazing story of "an authentic god who once went to and from on the earth and in the waters underneath." It is the drama of a stupendous adventure, climaxing in a scene that can scarcely have had its parallel in human experience, yet which is photographed in such a way that every spectator can say: "This is the most amazing thing I have ever seen, but it is possible and I believe that it could have happened." What a story! Out of the sea he comes to save her from a savage fate -- the man she has sworn to hate! Carries her into the tropic wilderness! Fights for her! Faces death for her! Sacrifices a fortune to win her! And offers her freedom! But does she want freedom then? RICHARD ARLEN - FAY WRAY -- in -- THE SEA GOD PARAMOUNT'S Amazing talking Romantic Adventure. The most amazing story ever recorded! Dialogue and sound caught by the first camera-microphone ever devised to probe the depths of the sea without the protection of a diving bell! Action scenes filmed on an ocean floor through the crystal=clear waters of the Pacific! Actual facts beyond the wildest dreams of Jules Verne! -- ALL NEXT WEEK -- Of an "authentic god who goes to and fro on the earth and in the waters underneath" .... of a raven-haired maid with the courage of a she-devil and the lips of a ruby cherub who stows away on a ship to steal the lustre of forbidden adventure! Of an outraged fate, vaulting from a trident-whipped brine to toss these bold lovers on the tempering forge of a cannibal isle, fed by the primeval fires of elemental desire, kindled eternally by the gold of a tripical sun! Every spectator will say: "The most amazing thing I've ever seen -- and still, it is possible. I believe that this could have happened! What a story! What a romance! What fantasy -- what thrills -- what drama -- what adventure! You'll thrill to the fascination of adventure -- if long for tropic nights of love and days of terror -- if you want to lose yourself in a world that's different -- and see drama the like of which the world has never known see "THE SEA GOD." -- ALL NEXT WEEK -- NORMAN FOSTER and CAROLE LOMBARD -- in -- "IT PAYS TO ADVERTISE" A PARAMOUNT PICTURE. with SKEETS GALLAGHER -- EUGENE PALLETTE. "IT PAYS TO ADVERTISE," the play which probably entertained more people in the West End and in the larger cities in the past few years than any other legitimate comedy_romance, will be presented at the Capitol Theatre on Monday net in its talkie version. And to say that it is even funnier as a talkie than it ever could have been as a play is to pay it a tribute that is not half large enough. For the talkie brings with it the most desirable talent -- acting and directorial - that can possibley be brought to an entertainment effort of this kind. "It Pays to Advertise" has a galazy of stellar performers in the cast. There is Skeets Gallagher, "the white-haired boy" of a number of Paramount pictures; Eugene Pallette, whose roles in Westerns and comedies have kept audiences in spasms; Lucien Littlefield, the schoolmast of "Tom Sawyer"; Tom Kennedy, the blundering big bruiser of "The Gang Buster," Louise Brooks and several others. For the romantic interst there are Norman Foster, who achieved fame as the "Young Man of Manhattan" and gained greater honours with Clara Bow in "No Limit" -- and that golden-haired star, Carole Lombard. The authors of the original play in which Grant Mitchell made such a great success on the stage are Roi Cooper Megrue and walter Hackett. The filmisation was written by Arthur Kober, former New York columnist who is now devoting himself to scenario production. A PANIC FOR ALL WHO LOVE TO LAUGH! "IT PAYS TO ADVERTISE" A delicious plot structure, enfilladed with a rich mixture of laughing syrup, is "It Pays to Advertise," the comedy-romance which makes its debut at the capitol Theatre on Monday next. This story has been rated as one of the most perfect plays for never-miss laughs ever constructed by leading playwrights. It ran successfully for many seasons a decade or so ago in the West End, on tour in various cities of the world. And now Paramount has taken it and made a more up-to-date, faster-moving and funnier job out of its original pattern. Arthur Kober, playwright, journalist and adversitins man, has injected into it the peppy and care-free elixir of 1931 -- and the famous play now sparkles and glitters on the talking screen. -- A brilliant cast of players enact the famous roles of old Cyrus Martin (Eugene Pallette) the soap king; Rodney Martin (Norman Foster) his playboy son; Ambrose Peale (Skeets Gallagher) the humorous press agent; Mary Grayson (Carole Lombard) the smart business girl who falls in love with Rodney; and the other famous burlesque types of big business life. The story deals with the doings of Rodney after his father dispossesses him for playing around with chorus girls. The yound lad, faced with starvation, gets Peale to join him ina soap enterprise. Mary, who likes Rodney, decides to join them in the venture. In reality she is in the pay of his father, who enlisted her aid to coerce Rodney into going to work. Rodney is ignorant of this scheme, and he goes right ahead falling in love with Mary. Aided by Peale hs plasters the town with advertising matter before he begins to think about making the soap they are advertising. The upshot of it all is a screamingly funny series of comedy situations a a terrifically amusing finale.   The Laugh-a-Minute farce based on the famous West End success brought to the screen witha cast that you will love. A Perfect Story A Perfect Cast and Perfect Entertainment! NORMAN FOSTER and CAROLE LOMBARD with SKEETS GALLAGHER EUGENE PALLETTE LOUISE BROOKS -- IN -- "IT PAYS TO ADVERTISE" A Paramount Picture A NEW STYLE OF LOVING IN A NEW STYLE OF PICTURE Capitol Theatre, CARDIFF More Information on the Capitol Theatre... The Capitol Theatre at CinemaTreasures.com Herald from THE SEA GOD (1930) Last Modified January 14, 2023