Bonds of Love (1919)

Pressbook for BONDS OF LOVE (1919) with Pauline Frederick

Press and Service Book

Pauline Frederick
in
Bonds of Love

It's a Goldwyn Picture


Pressbook for BONDS OF LOVE (1919) with Pauline Frederick

SAMUEL GOLDWYN
presents
PAULINE FREDERICK
in
Bonds of Love
by Louis Sherwin     Directed by Reginald Barker

This advertisement can be reproduced for your local newspaper Electro at small cost. A 1-4 Col


Pressbook for BONDS OF LOVE (1919) with Pauline Frederick

This is a Goldwyn Year
PRESS and SERVICE BOOK

Analyzing Box-Office Merits of "Bonds of Love"
Theme of New Frederick Drama Has Sure-Fire Appeal

THE best praise to accord Pauline Frederick's latest Goldwyn dramatic success, "Bonds of Love", is to tell you that it is one of those rare products of the screen -- a photoplay that will positively grip your audiences from the first flash to the final fadeout.

The reasons for this lie in the foundation upon which the picture has been built -- a story that is best described as a page from the book of life. Rarely does the screen reflect a tale that is at once so dramatic, so appealing and so true to life as to hold a universal appeal and to strike a responsive chord in the heart of every thinking man and woman.

The age-old problem of the woman who marries a widower and finds herself constantly regaled with the virtues of her predecessor and her conduct compared with that of "my late wife," is treated from a fresh and original angle in the new Pauline Frederick drama. Unexpected and highly interesting plot developments server to keep the dramatic tension at a high pitch through-out while numerous interludes of a pathetic and appealing nature in which a motherless boy figures, provide the picture with the balance that stamps it is 100 per cent entertainment.

STAR HAS PERFECT ROLE

In the role of the first Mrs. Daniel Cabot, Miss Pauline Frederick gives a portrayal that is remarkable for its sincerity and finish. In her dramatic moments, Miss Frederick is admirable; in the lighter scenes, she is irresistible. Miss Frederick's performance in this picture will undoubtedly go down as one of the finest she has contributed to the screen and will be hailed with delight by her legion of admirers.

"Bonds of Love" was produced under the direction of Reginald Barker, one of the screen's foremost producers. Of country-wide popularity, Mr. Barker's screen creation such as "The Crimson Gardenia," Rex Beach's "The Girl from Outside," stand as a monument to his skillful workmanship and keen artistic perception.

THE STORY

The story of "Bonds of Love" is of a woman, who as the second wife of a man who has been devoted to the memory of his first wife, finds that her predecessor's vicious-tongued family continually sings the first wife's praises to the husband and to her; and is made miserable by the knowledge that she was married only to take care of the first wife's child.

Inadvertently, she finds love letters of the first wife from another man. But rather than destroy her husband's blind faith in a beautiful memory, she attempts to quietly secure the letters and burn them. Her action casts suspicion upon herself which she willingly assumes for the sake of the child; but her husband comes into possession of the letters and learning of the circumstances attending his second wife’s connection with them, breaks forever the bonds of persecution under which she has been living.

The mother instinct and the lengths to which a woman will go to protect a child even tho (sic) not her own is a vibrant theme of the picture and should form the keynote of your exploitation campaign.

While "Bonds of Love" can be relied upon to please everyone, it will appeal particularly strongly to women. Women will live and feel the tribulations of the heroine because she is essentially human and appealing and because her experiences are shared by women the world over. The women will come out of your theatre remarking, "Isn’t it real; so true to life" and no better tribute to a picture could be paid.

ATTRACTING THE WOMAN

Go after the women strong when you play "Bonds of Love." Build your copy around the mother instinct and the troubles of the second wife. You can rely upon the picture to delight every woman in your town and, as an exhibitor, you know that a picture that appeals to the gentle sex is a certain box-office winner. Then, too, "Bonds of Love" embodies a sufficient degree of dramatic interest and heart appeal to win the favor of the men and children.

Feature Pauline Frederick in all your advertising. Her "draw" at the box-office need not be emphasized – you know it by past performances. You can safely bill "Bonds of Love" as one of the star’s finest photoplays and one of the most dramatic and appealing in months.

For the promotion of the new Frederick picture, the Goldwyn Service Department has prepared an advertising novelty of striking originality and one that should materially assist exhibitors in packing 'em in during his engagement of the picture. It is the "Bonds of Love" full details are contained on page 8.

The succeeding pages of the Press and Service Book show you how to capitalize on the many dollar-pulling exploitation angles of the picture. If there is anything in the way of additional aid we can render for the exploitation of "Bonds of Love," communicate with us immediately, state just what you require, and we will either prepare the material in New York or will send a service expert direct to your theatre, according to your wishes.

Why "Bonds of Love" Will Get the Crowds

  1. BECAUSE Pauline Frederick is one of the screen's most powerful drawing cards.

  2. BECAUSE The story will appeal to every man and woman in your community.

  3. BECAUSE The picture was directed by Reginald Barker, one of the screen's truly great directors.

  4. BECAUSE For the exploitation of the picture Goldwyn has prepared a novelty of striking originality -- "The Bond of Love."

 They read your ads in the paper; they see your lobby display; they receive your sales letters; and they hit the trail for your theatre.


Pressbook for BONDS OF LOVE (1919) with Pauline Frederick

PAULINE FREDERICK IN POWERFUL, NEW GOLDWYN PICTURE, "BONDS OF LOVE"

Latest Production, First photodrama by Louis Sherwin, Eminent Dramatic Critic, is Story of Mother Love and Family Jealousy

PAULINE FREDERICK’s latest Goldwyn picture, "Bonds of Love," by Louis Sherwin, the eminent dramatic critic, is a powerful emotional photodrama worthy of the sterling ability of the versatile star. In none of Miss Frederick’s recent pictures, has she been called upon to play the awakening instinct of mother love; but in her new screen vehicle, which comes to the _____ Theatre, on _____, she assumes the role of a second wife who has sincerely grown to love the child of her husband’s first wife and is willing to sacrifice herself for the sake of the child’s welfare. This unusual combination of self-sacrifice and mother love for another’s child develops into a masterly climax in which Miss Frederick has many opportunities to reveal some of the subtlest touches which have ever been seen in photodramas. Her ability to express suppressed emotional struggle has been shown in her recent pictures, "The Fear Woman" and "The Peace of Roaring River." And in "Bonds of Love," fresh opportunities for disclosing her understanding of a repressed acting occur in every reel.

Miss Frederick’s picture was directed by Reginald Barker; and the photographer was Edward Gheller, who recently discovered a new way to achieve clearness in long shots by a clever light arrangement.

The young boy in the picture gives a remarkable performance of the child. Frankie Lee was called upon to assume the part, and he immediately struck up a delightful friendship with  Miss Frederick, which made their many scenes together realistic interpretations of an unusual affection between mother and child.

Some of the scenes in "Bonds of Love" were taken at Santa Catalina Island where Miss Frederick in a racing motor boat preformed a thrilling rescue of the child who had jumped into a launch and was heading for the rocks which guard the narrow to the open sea. Besides the rescue, many other scenes on Cataline Island unfold the sunlit beauty of this garden spot in the Pacific.

 

“BONDS OF LOVE”
The Cast

Una Sayre PAULINE FREDERICK
Daniel Cabot Percy Standing
Lucy Beekman Betty Schade
Harry Beekman Leslie Stuart
Barry Sullivan Charles Clary
Mrs. Cunningham Kate Lester
Jimmy Cabot Frankie Lee

     
By Louis Sherwin
Directed by Reginald Barker
Photographed by Edward Gheller

 

PUBLICITY
The publicity storied embodied in this press and service book are just what your local editor wants and WILL PRINT. They are short snappy items that carry a real news "punch" and are written from the newspaperman’s angle.

In getting these stories in your newspapers, try to take them yourself or have a reliable house attache do it. Be sure that the items are accompanied by scene stills from the picture and a portrait of Pauline Frederick.

 

THE STORY
UNA SAYRE (Pauline Frederick) is employed as governess for Jimmy (Frankie Lee) in the home of Daniel Cabot (Percy Standing). His sister-in-law, Lucy Beekman (Betty Schade) and her brother harry (Leslie Stuart) have been living on the bounty of their brother-in-law Lucy exercising the duties of governess and running the household. With the advent of Una Sayre, they fear that the new governess will overcome Cabot’s voy never again to marry, so they plan to keep the memory of their sister ever in his mind. However, the boy forms an instantaneous attachment for the new governess. Nevertheless, the others make life so unbearable, that Una decides to leave. She is about to say goodbye to the boy who is playing on the wharf of the summer hotel, when she sees him jump into a motor boat of start off, alone. He is heading for the rocks, so she jumps into the nearest launch and sets out to head him off. She catches up with the boy, pulls him out of his launch into her own, and drives back to the pier. Here, the boy’s father begs her to remain as the boy’s new mother. She accepts his offer; but still his relatives persist in their persecution and their comparative reference to the dead wife.


Una discovers that her predecessor had been in love with an other man; and her attempt to keep this knowledge from her husband and so protect the child’s name, results in a series of thrilling scenes.

 

LOUIS SHERWIN’S INITIAL PICTURE
Nationally Known Dramatic Critic writes "Bonds of Love"

WHEN a dramatic critic with a national reputation for keen dramatic values turns author, the product of his pen is likely to contain the very points which he has been called upon in the past to criticize adversely. This opportunity has come to Louis Sherwin, who is the author of Pauline Frederick’s latest Goldwyn picture, "Bonds of Love," which will be presented at the _____ Theatre, beginning _____.

Mr. Sherwin, before his association with the photodrama, was for eight years the dramatic critic of the New York Globe, in which capacity his fairness as a reviewer resulted in his being barred from certain theaters whose plays he was daring enough to report as unworthy. However, Mr. Sherwin weathered this storm; in fact, his firm stand for honest criticism added immeasurably to his prestige. Now Mr. Sherwin has begun to write in a creative vein, and his first story, "Bonds of Love" has been picturized by Goldwin with Pauline Frederick.


Louis Sherwin was born and educated in England. For several years, he was a close student of dramatic literature; and when he came to American, joined the staff of the Globe. For the past year, Mr. Sherwin has been engaged in a critical capacity at the Goldwyn studios in Culver City, Cal., where his ability as a critic was utilized in the selection of stories suitable for a picturization.

Mr. Sherwin comes naturally by his artistic predilections, as his mother, Amy Sherwin, was a noted English opera singer, whose beautiful voice delighted thousands of music lovers of the past generation.


Pressbook for BONDS OF LOVE (1919) with Pauline Frederick

CHILD ACTOR IN "BONDS OF LOVE"

IN Pauline Frederick’s latest Goldwyn picture, "Bonds of Love," which will be shown at the _____ Theatre, beginning _____, the marvelous acting of little Frankie Lee, who plays the adopted son of the star, is one of the features of the production. His part is the most important male role in the story. The child appears in almost a hundred scenes, an assignment with has rarely, if ever, been given to a child. Nevertheless, little Frankie Lee knows how to act. It is uncanny to watch him play the bad boy when his aunt is about, and then find him changed into a little adoring angel in his scenes with Miss Frederick. He understood the part he was playing and required little coaching from the director, Reginald Barker.

Perhaps Frankie Lee’s work would not have been quite so spontaneous, had not Miss Frederick won his heart before the filming of the story was begun. They formed a strong friendship on sight, and the little fellow spent many waiting moments at the studio in Pauline Frederick’s lap. This accounts for the ease with which the child reveals his love for his new mother in the story of "Bonds of Love."

Frankie Lee is remembered for another excellent performance in the part of the child in “The Westerners.” His work in that photoplay called forth the enthusiastic praise of critics throughout the country. And when “Bonds of Love” is shown the promise of this young future star will be seen fulfilled in the finesse displayed in his first Goldwyn picture.

 

LATEST COSTUMES IN "BONDS OF LOVE"
PAULINE FREDERICK, whose latest Goldwyn picture, "Bonds of Love," will be shown at the _____ Theatre, beginning _____. Miss Frederick wears a black tailored broadcloth suit with a silver fox stole and a business-like tailored hat. Later, she changes to a simple afternoon gown of white linen made in long Russian lines. Another gown is of beaded georgette crepe, with a very dainty girdle and a large georgette hat fairly smothered with ostrich feathers. Each of Miss Frederick’s costumes is as individual as the personality that wears them.

 

SMALL BUT EXCELLENT CAST PRESENTS "BONDS OF LOVE"
CONCENTRATED ability finds full scope for action in the small, but excellent cast which supports Pauline Frederick in her newest Goldwyn picture, “Bonds of Love” which is scheduled for the _____ Theatre, beginning _____.


As the leading male player, Miss Frederick has a little boy of seven, Frankie Lee, whose interpretation of the dramatic moments of his role reveals marvelous histrionic ability. His ability is a gift as the child has had but one year’s experience before the camera.

Betty Schade sincerely interprets the role of a spiteful, scheming woman, who earns her just reward. She plays with Leslie Stuart who has just returned from a two years stay in the trenches of France. Charles Clary assumes the role of dignified lawyer, who in his youth has committed a grievous indiscretion, while Percy Standing, as the star’s husband has a sympathetic role with momentns that alternate between the gruff and the tender. Kate Lester, as an elderly friend of the family, again is a model of elderly dignity and perfect costuming.

A not unimportant role is assigned to a huge, tawny, good-natured mastiff, whom the little hero rides astride.

 

Pauline Frederick in "Bonds of Love"
Goldwyn Pictures
P. 2-2 Col. Reduced size

 

THE people in your town are more interested in reading about Susie MacShane’s betrothal to the second-assistant mayor than they are in reading about 1,000 people being killed in Zulu. Why? Because the former is news of local interest.


If any of the players listed in the cast below are from your town – you have the material for news sotires that will get into print as sure as you’re a foot high. Glance over the names and if any of them are connected with your town, get busy and let your local editors know about it.

 

ARE ANY OF THESE PLAYERS FROM YOUR TOWN?

PAULINE FREDERICK, born in Boston, Mass. And educated in private schools. Played in Rogers’ Brothers successes; also "When Knights Were Bold," "Sampson," with Gillette, and "Joseph and His Brethren." On the screen, played for Paramount and Goldwyn. Recent pictures are "The Fear Woman," and "The Peace of Roaring River." Hobbies are driving, walking and shooting. She has brown hair and blue eyes. In private life, Miss Frederick is Mrs. Willard Mack.

BETTY SCHADE, born in Berlin, and educated in Chicago. Stage training in vaudeville sketches. Played on screen for Universal, Lasky, Fox and Paralta. Recently in Goldwyn's "spotlight Sadie."

KATE LESTER was born in England and educated at Normal College, N.Y.C. Played on the stage with Richard Mansfield, Julia Marlowe, John Drew, and Mrs. Fiske. For the past two years, she has played the rols of dignified matrons in Goldwyn photoplays, though she has appeared in pictures produced by Edison, World and Famous Players.

CHARLES CLARY, born in Charleston, Ill. And educated in the public schools of Kansas City, Mo. College training at Washburn college. Many years on tour and in stock companies. Played with Mary Mannering, James O’Neil and Ralph Stuart. On the screen, Mr. Clary played with Geraldine Farrar in "Joan the Woman."

FRANKIE LEE, the seven year old wonder child of Palo Alto, Cal., who plays one of the leading parts in "Bonds of Love," has been acting before the camera for less than a year. His splendid work with Pauline Frederick is another triumph for the little man who appeared with Mary Pickford in "Daddy Long Legs" and was one of the featured players in "The Westerners." This is his first appearance in a Goldwyn picture.

 

GOLDWYN STORY OF SOCIAL GRAFTERS

A PAIR of unusual grafters appear in Pauline Frederick’s latest Goldwyn photoplay, “Bonds of Love,” which will be presented at the _____ Theatre, on _____. Their aims are not novel, but their means for obtaining them are as vicious as they are singular.

The sister and brother of Daniel Cabot’s dead wife have been living in his home since her death. In fact, the woman has managed the established and her brother has been a handy, spongy soft of individual, whose presence helped to pad out the emptiness of the large living room. Together the brother and sister planned to keep their brother-in-law from marrying again and ti ingratiate themselves in his favor so that their lives might be made soft and comfortable. To this end, they decided to keep the memory of their sister ever green in the thoughts of her husband. They consecrated her former room as a museum, and spoke about her on every possible occasion.

The plan worked for about a year, when a new governess was engaged for the dead wife’s little boy. And the spontaneous affection which sprang up between the two convinced the husband that his little boy needed a mother. Despite the machinations of the grafting brother and sister-in-law to blacken her character, the little boy found a new mother and the social grafters lost their means of sustenance."

THE Goldwyn studios in Culver City, Cal., has been enjoying “Welcome Home” days for seeral weeks past. Recently, Roger McKinnon returned to the studios to begin work with Mabel Normand in "Empty Paradise;" and Lieut. J. B. Manly to appear with Madge Kennedy in "Strictly Confidential." Now Leslie Stuart has returned and has completed his first picture, "Bonds of Love," which Goldwyn will present at the _____ Theatre, beginning _____.


Mr. Stuart, who has spent the last two years in the trenches, is cast as the ne’er do well villain in Pauline Frederick’s new picture. Mr. Stuart served in France with the A.E.F.

 

MOTHER LOVE AND SELF-SACRIFICE IN PAULINE FREDERICK'S PICTURE

PAULINE FREDERICK is called upon to interpret the strongest emotions a woman may experience in her newest Goldwyn photoplay, "Bonds of Love," which will be present at the _____ Theatre, on _____. The unfathomable depths of mother love, and the pain of being wracked between self-sacrifice and revenge are some of the emotions which Miss Frederick is called upon to express during the unfolding of the powerful story which Louis Sherwin, the well-known dramatic critic, whore especially for her.


Miss Frederick’s art is equal not only to the expression of the love of a mother for her child, but of the love of a strange woman for the child of another. In "Bonds of Love," the child is the son of his father’s first wife; and the developing love of the second wife for the little boy, and his appreciation of her affection create many subtle moments which Miss Frederick and little Frankie Lee share.

When the first wife's relatives persist in the persecution of the boy's "new" mother, she finds letters which her predecessor had written to her lover. With these in her possession, the second wife is in the position of forever silencing the comparisons which her husband’s relatives make between her and her predecessor.


Pressbook for BONDS OF LOVE (1919) with Pauline Frederick

A "Sure-Fire" Direct Mail Campaign For Pauline Frederick in "Bonds of Love"

THE dramatic story which forms the basis of "Bonds of Love" concerns itself mainly with circumstances that are brought about by the strong mother instinct that is deeply imbedded in the heart of every woman.

Accordingly, your mail campaign should be directed mainly to the “weaker sex” and should drive home the vibrant theme of the picture.

Inasmuch as "Bonds of Love" depicts the trials and tribulations of a second wife, it would be an excellent idea to secure from the local marriage bureau, society editor, etc., the names of all women in your town who have married widowers. Direct to these women, a tastfully worded special appeal setting forth the second-wife idea of the picture.

"The Bonds of Love" advertising novelty prepared by the Goldwyn Service Department for the Exploitation of the new Frederick Drama makes a decidedly effective mailing piece and should be used extensively.

The letters reproduced below suggest that manner in which your direct-mail campaign should be handled to bring big returns at your box-office.

 

Goldwyn Theatre
The Screen Art Supreme

 

Dear Madam:-

I have just witnessed a most remarkable ocurrance (sic) that I am sure you will be interested in hearing about.
I have seen a woman, the second wife of a man devoted to the memory of his first wife, deliborataly (sic) sacrifice her honor and lose the love of her husband, by assuming the responsibility of her predecessor’s love affair with another man. And she did it because she was a woman and because in her heart burn that undying flame of mother instinct – that made her want to protect the good name of her little foster-child at any cost.

Would you have done the same thing?

Don’t answer before you see Pauline Frederick in her latest Goldwyn photoplay "Bonds of Love" coming to Blank for one week beginning next Sunday.

Cordially yours,

 

Letter No. 1 – To be mailed to specially selected list of women bout 10 days prior to showing.

 

 Goldwyn Theatre
The Screen Art Supreme

 

Dear Madam:-

Imagine the dilemma of a woman who as the second wife of a man devoted to the memory of his first wife, finds that she was married only to care for the first wife’s child.

Imagine this woman’s finding love letter written to the first wife by another man and then rather than destroy her husband’s faith in a beautiful memory and to protect the good name of the first wife’s child, casts suspicion upon herself.

But imagination itself cannot convay to you the pulsating drama and the heart throbs that result from these situations. You must see Pauline Frederick in "Bonds of Love" to appreciate the soul-stirring story of the second Mrs. Cabot.

It’s coming to the Blank next week. Don’t miss it!

Cordially yours.

 

Letter No. 2 – To be mailed to general list about 6 days before opening of picture

 

Dear (Sir or Madam):-
Your attention is directed to our engagement for one week beginning Sunday of one of the season’s most dramatic and appealing photoplays. Pauline Frederick in "Bonds of Love".

It tells an enthralling story of a woman who sacrifices love and honor to protect the good name of a child who is not her own. Heart throbs and humor aplenty.

 

Cordially Yours,

 

Post Card No. 1 – To be typewritten on regulation post card and mailed to general list about 3 days before opening.

 

Dear (Sir or Madam):-

Tomorrow begins the engagement at the Blank, of a photoplay that will tug at your heart strings as no picture has done before.

It is Pauline Frederick’s latest Goldwyn dramatic success, "Bonds of Love." It is absorbing; it is real; it is a page from the book of life.

Come!

 

Cordially Yours,

 

Post Card No. 2 – To be typewritten on post card and mailed to general list 1 day before engagement.


Pressbook for BONDS OF LOVE (1919) with Pauline Frederick


Pressbook for BONDS OF LOVE (1919) with Pauline Frederick


Pressbook for BONDS OF LOVE (1919) with Pauline Frederick


Pressbook for BONDS OF LOVE (1919) with Pauline Frederick


Pressbook for BONDS OF LOVE (1919) with Pauline Frederick


Pressbook for BONDS OF LOVE (1919) with Pauline Frederick


Pressbook for BONDS OF LOVE (1919) with Pauline Frederick


Pressbook for BONDS OF LOVE (1919) with Pauline Frederick


Pressbook for BONDS OF LOVE (1919) with Pauline Frederick

The Love That Bound Her

IT was love for her boy that bound her to the house of hate. It was the love that made her suffer in silence under the lash of scandal and suspicion -- that sealed her lips when a word would have broken down the barriers of suspicion and misunderstanding between her husband and herself.

SAMUEL GOLDWYN
Presents
PAULINE FREDERICK
in
Bonds of Love
By Louis Sherwin     Directed by Reginald Barker

AN absorbing drama of love and sacrifice; a page from the book of life. It will tug at your heart-strings; it will bring tears to your eyes and a smile to your lips. It is Pauline Frederick's crowning dramatic achievement; a masterpiece of emotional entertainment. Don't miss it!


Pressbook for BONDS OF LOVE (1919) with Pauline Frederick


Advertising "bond" for BONDS OF LOVE (1919) with Pauline Frederick

Incorporated under the laws of the State of Happiness

Your Share
1     Bonds of Love     1
Capital Stock -- Romance, Adventure, Mystery

The Bearer is the owner of one Bond of Love and can partake of the dividends of capital stock which is Romance, Adventure, Mystery, transferable only at the box-office of the theatre showing this Goldwyn Picture for one ticket on payment of the regular admission price.

IN WITNESS WHEREOF, the said corporation has caused this certificate to be signed under the laws of the Stats of Happiness, which is the State of Mind resultant from this photoplay featuring the famous star
Pauline Frederick

ARS GRATIA ARTIS


with Pauline Frederick and Percy Standing. Directed by Reginald Barker. Goldwyn.

More Information on this film...

                       

Public Domain Mark
This work (Bonds of Love (1919), by Paramount), identified by Bruce Calvert, is free of known copyright restrictions.

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Last Modified April 29, 2018