Bonds of Love (1919)
Press and Service Book
It's a Goldwyn Picture
This advertisement can be reproduced for your local newspaper Electro at small cost. A 1-4 Col
This is a Goldwyn Year
Box-Office Merits of "Bonds of Love"
THE best praise to accord Pauline Frederick's latest Goldwyn dramatic success, "Bonds of Love", is to tell you that it is one of those rare products of the screen -- a photoplay that will positively grip your audiences from the first flash to the final fadeout.
The reasons for this lie in the foundation upon which the picture has been built -- a story that is best described as a page from the book of life. Rarely does the screen reflect a tale that is at once so dramatic, so appealing and so true to life as to hold a universal appeal and to strike a responsive chord in the heart of every thinking man and woman.
The age-old problem of the woman who marries a widower and finds herself constantly regaled with the virtues of her predecessor and her conduct compared with that of "my late wife," is treated from a fresh and original angle in the new Pauline Frederick drama. Unexpected and highly interesting plot developments server to keep the dramatic tension at a high pitch through-out while numerous interludes of a pathetic and appealing nature in which a motherless boy figures, provide the picture with the balance that stamps it is 100 per cent entertainment.
STAR HAS PERFECT ROLE
In the role of the first Mrs. Daniel Cabot, Miss Pauline Frederick gives a portrayal that is remarkable for its sincerity and finish. In her dramatic moments, Miss Frederick is admirable; in the lighter scenes, she is irresistible. Miss Frederick's performance in this picture will undoubtedly go down as one of the finest she has contributed to the screen and will be hailed with delight by her legion of admirers.
"Bonds of Love" was produced under the direction of Reginald Barker, one of the screen's foremost producers. Of country-wide popularity, Mr. Barker's screen creation such as "The Crimson Gardenia," Rex Beach's "The Girl from Outside," stand as a monument to his skillful workmanship and keen artistic perception.
The story of "Bonds of Love" is of a woman, who as the second wife of a man who has been devoted to the memory of his first wife, finds that her predecessor's vicious-tongued family continually sings the first wife's praises to the husband and to her; and is made miserable by the knowledge that she was married only to take care of the first wife's child.
Inadvertently, she finds love letters of the first wife from another man. But rather than destroy her husband's blind faith in a beautiful memory, she attempts to quietly secure the letters and burn them. Her action casts suspicion upon herself which she willingly assumes for the sake of the child; but her husband comes into possession of the letters and learning of the circumstances attending his second wife’s connection with them, breaks forever the bonds of persecution under which she has been living.
The mother instinct and the lengths to which a woman will go to protect a child even tho (sic) not her own is a vibrant theme of the picture and should form the keynote of your exploitation campaign.
While "Bonds of Love" can be relied upon to please everyone, it will appeal particularly strongly to women. Women will live and feel the tribulations of the heroine because she is essentially human and appealing and because her experiences are shared by women the world over. The women will come out of your theatre remarking, "Isn’t it real; so true to life" and no better tribute to a picture could be paid.
ATTRACTING THE WOMAN
Go after the women strong when you play "Bonds of Love." Build your copy around the mother instinct and the troubles of the second wife. You can rely upon the picture to delight every woman in your town and, as an exhibitor, you know that a picture that appeals to the gentle sex is a certain box-office winner. Then, too, "Bonds of Love" embodies a sufficient degree of dramatic interest and heart appeal to win the favor of the men and children.
Feature Pauline Frederick in all your advertising. Her "draw" at the box-office need not be emphasized – you know it by past performances. You can safely bill "Bonds of Love" as one of the star’s finest photoplays and one of the most dramatic and appealing in months.
For the promotion of the new Frederick picture, the Goldwyn Service Department has prepared an advertising novelty of striking originality and one that should materially assist exhibitors in packing 'em in during his engagement of the picture. It is the "Bonds of Love" full details are contained on page 8.
The succeeding pages of the Press and Service Book show you how to capitalize on the many dollar-pulling exploitation angles of the picture. If there is anything in the way of additional aid we can render for the exploitation of "Bonds of Love," communicate with us immediately, state just what you require, and we will either prepare the material in New York or will send a service expert direct to your theatre, according to your wishes.
Why "Bonds of Love" Will Get the Crowds
PAULINE FREDERICK IN POWERFUL, NEW GOLDWYN PICTURE, "BONDS OF LOVE"
Latest Production, First photodrama by Louis Sherwin, Eminent Dramatic Critic, is Story of Mother Love and Family Jealousy
PAULINE FREDERICK’s latest Goldwyn picture, "Bonds of Love," by Louis Sherwin, the eminent dramatic critic, is a powerful emotional photodrama worthy of the sterling ability of the versatile star. In none of Miss Frederick’s recent pictures, has she been called upon to play the awakening instinct of mother love; but in her new screen vehicle, which comes to the _____ Theatre, on _____, she assumes the role of a second wife who has sincerely grown to love the child of her husband’s first wife and is willing to sacrifice herself for the sake of the child’s welfare. This unusual combination of self-sacrifice and mother love for another’s child develops into a masterly climax in which Miss Frederick has many opportunities to reveal some of the subtlest touches which have ever been seen in photodramas. Her ability to express suppressed emotional struggle has been shown in her recent pictures, "The Fear Woman" and "The Peace of Roaring River." And in "Bonds of Love," fresh opportunities for disclosing her understanding of a repressed acting occur in every reel.
Miss Frederick’s picture was directed by Reginald Barker; and the photographer was Edward Gheller, who recently discovered a new way to achieve clearness in long shots by a clever light arrangement.
The young boy in the picture gives a remarkable performance of the child. Frankie Lee was called upon to assume the part, and he immediately struck up a delightful friendship with Miss Frederick, which made their many scenes together realistic interpretations of an unusual affection between mother and child.
Some of the scenes in "Bonds of Love" were taken at Santa Catalina Island where Miss Frederick in a racing motor boat preformed a thrilling rescue of the child who had jumped into a launch and was heading for the rocks which guard the narrow to the open sea. Besides the rescue, many other scenes on Cataline Island unfold the sunlit beauty of this garden spot in the Pacific.
“BONDS OF LOVE”
In getting these stories in your newspapers, try to take them yourself or have a reliable house attache do it. Be sure that the items are accompanied by scene stills from the picture and a portrait of Pauline Frederick.
SHERWIN’S INITIAL PICTURE
WHEN a dramatic critic with a national reputation for keen dramatic values turns author, the product of his pen is likely to contain the very points which he has been called upon in the past to criticize adversely. This opportunity has come to Louis Sherwin, who is the author of Pauline Frederick’s latest Goldwyn picture, "Bonds of Love," which will be presented at the _____ Theatre, beginning _____.
Mr. Sherwin, before his association with the photodrama, was for eight years the dramatic critic of the New York Globe, in which capacity his fairness as a reviewer resulted in his being barred from certain theaters whose plays he was daring enough to report as unworthy. However, Mr. Sherwin weathered this storm; in fact, his firm stand for honest criticism added immeasurably to his prestige. Now Mr. Sherwin has begun to write in a creative vein, and his first story, "Bonds of Love" has been picturized by Goldwin with Pauline Frederick.
CHILD ACTOR IN "BONDS OF LOVE"
IN Pauline Frederick’s latest Goldwyn picture, "Bonds of Love," which will be shown at the _____ Theatre, beginning _____, the marvelous acting of little Frankie Lee, who plays the adopted son of the star, is one of the features of the production. His part is the most important male role in the story. The child appears in almost a hundred scenes, an assignment with has rarely, if ever, been given to a child. Nevertheless, little Frankie Lee knows how to act. It is uncanny to watch him play the bad boy when his aunt is about, and then find him changed into a little adoring angel in his scenes with Miss Frederick. He understood the part he was playing and required little coaching from the director, Reginald Barker.
Perhaps Frankie Lee’s work would not have been quite so spontaneous, had not Miss Frederick won his heart before the filming of the story was begun. They formed a strong friendship on sight, and the little fellow spent many waiting moments at the studio in Pauline Frederick’s lap. This accounts for the ease with which the child reveals his love for his new mother in the story of "Bonds of Love."
Frankie Lee is remembered for another excellent performance in the part of the child in “The Westerners.” His work in that photoplay called forth the enthusiastic praise of critics throughout the country. And when “Bonds of Love” is shown the promise of this young future star will be seen fulfilled in the finesse displayed in his first Goldwyn picture.
COSTUMES IN "BONDS OF LOVE"
SMALL BUT EXCELLENT CAST PRESENTS "BONDS OF
Betty Schade sincerely interprets the role of a spiteful, scheming woman, who earns her just reward. She plays with Leslie Stuart who has just returned from a two years stay in the trenches of France. Charles Clary assumes the role of dignified lawyer, who in his youth has committed a grievous indiscretion, while Percy Standing, as the star’s husband has a sympathetic role with momentns that alternate between the gruff and the tender. Kate Lester, as an elderly friend of the family, again is a model of elderly dignity and perfect costuming.
A not unimportant role is assigned to a huge, tawny, good-natured mastiff, whom the little hero rides astride.
Pauline Frederick in
"Bonds of Love"
THE people in your town are more interested in reading about Susie MacShane’s betrothal to the second-assistant mayor than they are in reading about 1,000 people being killed in Zulu. Why? Because the former is news of local interest.
ARE ANY OF THESE PLAYERS FROM YOUR TOWN?
PAULINE FREDERICK, born in Boston, Mass. And educated in private schools. Played in Rogers’ Brothers successes; also "When Knights Were Bold," "Sampson," with Gillette, and "Joseph and His Brethren." On the screen, played for Paramount and Goldwyn. Recent pictures are "The Fear Woman," and "The Peace of Roaring River." Hobbies are driving, walking and shooting. She has brown hair and blue eyes. In private life, Miss Frederick is Mrs. Willard Mack.
BETTY SCHADE, born in Berlin, and educated in Chicago. Stage training in vaudeville sketches. Played on screen for Universal, Lasky, Fox and Paralta. Recently in Goldwyn's "spotlight Sadie."
KATE LESTER was born in England and educated at Normal College, N.Y.C. Played on the stage with Richard Mansfield, Julia Marlowe, John Drew, and Mrs. Fiske. For the past two years, she has played the rols of dignified matrons in Goldwyn photoplays, though she has appeared in pictures produced by Edison, World and Famous Players.
CHARLES CLARY, born in Charleston, Ill. And educated in the public schools of Kansas City, Mo. College training at Washburn college. Many years on tour and in stock companies. Played with Mary Mannering, James O’Neil and Ralph Stuart. On the screen, Mr. Clary played with Geraldine Farrar in "Joan the Woman."
FRANKIE LEE, the seven year old wonder child of Palo Alto, Cal., who plays one of the leading parts in "Bonds of Love," has been acting before the camera for less than a year. His splendid work with Pauline Frederick is another triumph for the little man who appeared with Mary Pickford in "Daddy Long Legs" and was one of the featured players in "The Westerners." This is his first appearance in a Goldwyn picture.
GOLDWYN STORY OF SOCIAL GRAFTERS
A PAIR of unusual grafters appear in Pauline Frederick’s latest Goldwyn photoplay, “Bonds of Love,” which will be presented at the _____ Theatre, on _____. Their aims are not novel, but their means for obtaining them are as vicious as they are singular.
The sister and brother of Daniel Cabot’s dead wife have been living in his home since her death. In fact, the woman has managed the established and her brother has been a handy, spongy soft of individual, whose presence helped to pad out the emptiness of the large living room. Together the brother and sister planned to keep their brother-in-law from marrying again and ti ingratiate themselves in his favor so that their lives might be made soft and comfortable. To this end, they decided to keep the memory of their sister ever green in the thoughts of her husband. They consecrated her former room as a museum, and spoke about her on every possible occasion.
The plan worked for about a year, when a new governess was engaged for the dead wife’s little boy. And the spontaneous affection which sprang up between the two convinced the husband that his little boy needed a mother. Despite the machinations of the grafting brother and sister-in-law to blacken her character, the little boy found a new mother and the social grafters lost their means of sustenance."
THE Goldwyn studios in Culver City, Cal., has been enjoying “Welcome Home” days for seeral weeks past. Recently, Roger McKinnon returned to the studios to begin work with Mabel Normand in "Empty Paradise;" and Lieut. J. B. Manly to appear with Madge Kennedy in "Strictly Confidential." Now Leslie Stuart has returned and has completed his first picture, "Bonds of Love," which Goldwyn will present at the _____ Theatre, beginning _____.
MOTHER LOVE AND SELF-SACRIFICE IN PAULINE FREDERICK'S PICTURE
PAULINE FREDERICK is called upon to interpret the strongest emotions a woman may experience in her newest Goldwyn photoplay, "Bonds of Love," which will be present at the _____ Theatre, on _____. The unfathomable depths of mother love, and the pain of being wracked between self-sacrifice and revenge are some of the emotions which Miss Frederick is called upon to express during the unfolding of the powerful story which Louis Sherwin, the well-known dramatic critic, whore especially for her.
When the first wife's relatives persist in the persecution of the boy's "new" mother, she finds letters which her predecessor had written to her lover. With these in her possession, the second wife is in the position of forever silencing the comparisons which her husband’s relatives make between her and her predecessor.
A "Sure-Fire" Direct Mail Campaign For Pauline Frederick in "Bonds of Love"
THE dramatic story which forms the basis of "Bonds of Love" concerns itself mainly with circumstances that are brought about by the strong mother instinct that is deeply imbedded in the heart of every woman.
Accordingly, your mail campaign should be directed mainly to the “weaker sex” and should drive home the vibrant theme of the picture.
Inasmuch as "Bonds of Love" depicts the trials and tribulations of a second wife, it would be an excellent idea to secure from the local marriage bureau, society editor, etc., the names of all women in your town who have married widowers. Direct to these women, a tastfully worded special appeal setting forth the second-wife idea of the picture.
"The Bonds of Love" advertising novelty prepared by the Goldwyn Service Department for the Exploitation of the new Frederick Drama makes a decidedly effective mailing piece and should be used extensively.
The letters reproduced below suggest that manner in which your direct-mail campaign should be handled to bring big returns at your box-office.
I have just witnessed
a most remarkable ocurrance (sic) that I am sure you will be interested
in hearing about.
Would you have done the same thing?
Don’t answer before you see Pauline Frederick in her latest Goldwyn photoplay "Bonds of Love" coming to Blank for one week beginning next Sunday.
Letter No. 1 – To be mailed to specially selected list of women bout 10 days prior to showing.
Imagine the dilemma of a woman who as the second wife of a man devoted to the memory of his first wife, finds that she was married only to care for the first wife’s child.
Imagine this woman’s finding love letter written to the first wife by another man and then rather than destroy her husband’s faith in a beautiful memory and to protect the good name of the first wife’s child, casts suspicion upon herself.
But imagination itself cannot convay to you the pulsating drama and the heart throbs that result from these situations. You must see Pauline Frederick in "Bonds of Love" to appreciate the soul-stirring story of the second Mrs. Cabot.
It’s coming to the Blank next week. Don’t miss it!
Letter No. 2 – To be mailed to general list about 6 days before opening of picture
Dear (Sir or Madam):-
It tells an enthralling story of a woman who sacrifices love and honor to protect the good name of a child who is not her own. Heart throbs and humor aplenty.
Post Card No. 1 – To be typewritten on regulation post card and mailed to general list about 3 days before opening.
Dear (Sir or Madam):-
Tomorrow begins the engagement at the Blank, of a photoplay that will tug at your heart strings as no picture has done before.
It is Pauline Frederick’s latest Goldwyn dramatic success, "Bonds of Love." It is absorbing; it is real; it is a page from the book of life.
The Love That Bound Her
IT was love for her boy that bound her to the house of hate. It was the love that made her suffer in silence under the lash of scandal and suspicion -- that sealed her lips when a word would have broken down the barriers of suspicion and misunderstanding between her husband and herself.
AN absorbing drama of love and sacrifice; a page from the book of life. It will tug at your heart-strings; it will bring tears to your eyes and a smile to your lips. It is Pauline Frederick's crowning dramatic achievement; a masterpiece of emotional entertainment. Don't miss it!
Incorporated under the laws of the State of Happiness
The Bearer is the owner of one Bond of Love and can partake of the dividends of capital stock which is Romance, Adventure, Mystery, transferable only at the box-office of the theatre showing this Goldwyn Picture for one ticket on payment of the regular admission price.
IN WITNESS WHEREOF, the said corporation has
caused this certificate to be signed under the laws of the Stats of
Happiness, which is the State of Mind resultant from this photoplay
featuring the famous star
ARS GRATIA ARTIS
with Pauline Frederick and Percy Standing. Directed by Reginald Barker. Goldwyn.
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Last Modified April 29, 2018