Roxy Theatre, New York City, New York - February 18, 1928

Roxy Theatre program

S. L. Rothafel "ROXY" Director


Roxy Theatre program

Hello, Everybody!

MUSIC is a universal language. It opens the floodgates of emotion; it fires the imagination; it touches the heart of humanity.

Daily as I read the thousands of letters that come to us from all over the country, from lonely farms and isolated hamlets; from young and old, from the ill and weary; I am given constant reassurance of the blessings of music. We are grateful to be able to send through the all-reaching radio, this universal message.

From the Old Sailors' Home in Boston: "What a cheerful life you have put into our old withered bodies, men who have followed the seven seas in our younger days; who can now listen to your concerts over the air instead of the stormy winds and angry seas."

From one who scrawled with unseeing eyes: "Your Sunday afternon (sic) concerts are a feast for the soul. I thank you all with all my heart. I am blind but your concerts are one of the greatest joys I have."

Here at the Roxy, the Blessing of music is available to all - the large symphony orchestra; the great organ with its three consoles; the chorus and the splendid solo voices. Rest and relax. Let the music heal you and make you whole.

Rothafel "Roxy"

Roxy Theatre program


The Flavor of Strange Lands --

Is in "A Girl in Every Port" and Victor McLaglen feels at home in all of them.

Roxy Theatre program

A Soldier of Good Fortune

Victor McLaglen's Adventurous Life Particularly Fitted Him for the Role of the Seafarer with "A Girl in Every Port"

By Edward Hart

ADVENTURE calls as strongly to Victor McLaglen on the screen as it did in real life when it drew him toward two wars and into the worst of one of them. Great psychologists say every actor plays best those parts that match his disposition. Therefore Victor McLaglen scores in "What Price Glory" and "The Loves of Carmen" and now in "A Girl in Every Port."

From his teens McLaglen has billed himself as a soldier of fortune. Since he was 14 he has been footloose and fancy free. At an age when most boys are still enthusiastic about school sports, McLaglen was begging his father, then a bishop of the Church of England, to let him enlist and serve in the Boer War. Refusal merely spurred on this fourteen year old boy who promptly found a recruiting sergeant and signed himself into a job with King's Life Guards at Windsor Castle. After three years of this, his father was allowed to buy him out of service, but to no avail. Wanderlust had mastered Victor and he was not to be tied down.

Before the family had a chance to think up new plans for him, Victor sallied forth on a career of adventure and sight-seeing that took him all over the face of the globe. His brother Arthur joined him when he reached India, and together they sailed for Cape Town, South Africa, arriving there just in time, to hear that the war was at war.

They left immediately for England to take arms. Upon their arrival in London they found all the other McLaglen boys who had been in far corners of the world were assembled for action. Leo had come home from China, Lewis and Clifford from South American and fred from Canada - all six-footers, and over, with Victor now standing six-feet-three. Within a few days all had enlisted for service and had been assigned to various outfits on the British front.

Victor, due to his experience in the Life Guards, was commissioned a lieutenant and for several weeks he served as recruiting officer at Trafalgar Square, London. After signing 600 men for service Victor was sent to Mesopotamia and attached to the Royal Fusiliers. He went through the grueling warfare of a number of spectacular engagtements with the Turks and Arabs. Among other things he was in the midst of the heavy fighting at Shiek (sic) Saad, at Judalia and Sind, and, later on,

(To Page 14 Please)

Roxy Theatre program


50th Street and 7th Avenue, New York
Under the Personal Direction of
S. L. ROTHAFEL, "Roxy"

FIRE NOTICE -- Look around NOW and choose the nearest Exit to your seat. In case of fire, walk, (not run) to THAT Exit. Do not try to beat your neighbor to the street. -- JOHN J. DORMAN, Fire Commissioner.


Week Beginning Saturday, February 18, 1928

Performances Continuous from Noon to Midnight

De Luxe Performances at 2:00; 4:00; 7:15; 9:15 P.M.

The programs of the Roxy Theatre are conceived, staged and lighted under the personal Direction of S. L. Rothafel, "Roxy."


Organists: Lew White, C. A. J. Parmentier and George Epstyne


Erno Rapee     Charles Previn     Joseph Littau     Mischa Violin
Conductors: Erno Rapee, Charles Previn and Joseph Littau
Assistant Conductor: Mischa Violin
Concertmasters: Henri Nosco and Josef Stopak
Solo Cellist: Yascha Bunchuk

Overture, "Il Guarany" ... Gomez

Leo Staats   Maitre de Ballet
Charles Previn   Chorus Master
Leon Leonidoff   Ballet Master
Jeanne Mignolet     Lillian La Tonge
Frederick Fradkin     Nicholas Daks     Harold Van Duzee

Roxy Theatre program



(a) "Washington at Valley Forge"
George Washington impersonated by J. Olaf Olson
(b) 'Ante Bellum' - Poem by Paul L. Dunbar
Recitation by Leslie Stowe
"Go Down Moses" - A Negro spiritual
Forbes Randolph's Kentucky Jubilee Choir

(c) "His Truth Goes Marching On"
Abraham Lincoln impersonated by George A Billings
"Massa's in de Col', Col' Ground"
Forbes Randolph's Kentucky Jubilee Choir

4. "AMONG MY SOUVENIRS" ... Nicholls
Harold Van Duzee and Jeanne Mignolet
Special Lyrics by Lew Pollack


The Master ... Frederick Fradkin
His Daughter ... Lillian La Tonge
The Pianist ... Leo Russotto
The Pupils - Irving Finkstein, Max Hollander, Paul Rabinow and Vladimir Selinsky

Roxy Theatre program

PROGRAM (continued)

5. THE OLD MASTER (Continued)

The Vision ... The Roxy Ensemble
Mr. Fradkin and his Fiddlers will play the following numbers:
(a) Caprice Viennoise ... Kreisler
(b) Capricietto ... Mendelssohn-Burmester
(c) Cavatine ... Raff


News of the world with sound reproduction


The Orchestra
Roxy Ensemble, Ballet Corps and Roxyettes
Blake Scott and Nicholas Daks
Ruth Porter, Louise Kars and Helen Henry
Soloist: Harold Van Duzee
Feather Head-Dresses Executed by Sittenberg & Son

8. WILLIAM FOX presents


Story by J. B. McGuinness

Howard Hawks Production


Spike Madden

Victor McLaglen

Chiquiti, girl in Buenos Aires

Maria Casajuana


Robert Armstrong

Girls in Panama

Natalie Joyce

Dorothy Mathews

Elena Jurado

Marie, girl in France

Louise Brooks

Girl from Bombay

Sally Rand

Character in Bombay

William Demarest

Gang Leader

Francis MacDonald

Lena, girl in Holland

Phalba Morgan

Lena's Husband

Felix Valle

Other Girl in Holland

Greta Yoltz

Girl in South Sea Islands

Natalie Kingston

Girl from Liverpool

Caryl Lincoln


The Steinway is the official piano of the Roxy Theatre

A Duo Art piano on themain floor of the Grand Rotunda

The Lyon and Healy Harp is used in the Roxy Symphony Orchestra

Percussion Instruments in the Roxy Symphony Orchestra from Landay Bros.

Scenery designed by Clark Robinson and executed by the Joseph Teichner Studios

Wigs by Schindhelm

Costumes by Eaves

Roxy Theatre program

The Roxy Theatre
S. L. ROTHAFEL - President and Director General


Erno Rapee

Director of Music

Leon Leonidoff

Production Ass't to Mr. Rothafel

Clark Robinson

Art Director

Douglas B. Murray

Ass't to Mr. Rothafel

Leah Klar

Private Sec'y to Mr. Rothafel

Martha L. Wilchinski

Director of Publicity

Orchestral Conductors

Erno Rapee, Charles Previn, Joseph Littau
Assistant Conductor, Mischa Violin

Maurice Baron


Leon Staats

Maitre de Ballet

Leon Leonidoff

Ballet Master


Max H. Manne

Production Manager

Basil Smith

Stage Director

P. J. McCarthy

Ass't Stage Director

James S. Morcom

Ass't Art Director

Eugene Braun

Electrical Supervisor

Frank Schmeider

Electrical Director

Arthur Smith

Chief Projectionist

Edward Roelker

Mechanical Director

Harry Metz

Chief of Properties

Harriette Rogge


Max Herzberg

Vocal Coach

Ernest Bial and George Torke

Musical Arrangers

Edwin Zimmermann

Music Librarian

House Staff

Charles W. Griswold


Kirk  McGee

Assistant manager

Charles F. Dowe

Assistant Manager

A. C. Jacobson

House Treasurer

Gene Le Gendre

Drill Master

William Smith

Chief Engineer


Grace Marigla, R. N.

Anne Beckerle, R. N.


We, the attaches of the Roxy Theatre, earnestly request our patrons to kindly refrain from offering gratuities for any services rendered.

We have pledged Mr. S. L. Rothafel, "Roxy" that we will under no circumstances accept payment from his patrons for courtesies we enjoy extending to them.

We regard the Roxy Theatre as a university and place ourselves in the position of students seeking better understand and appreciation of theatre arts. Patrons of the theatre are our guests and we place ourselves in the position of hosts.

The offering of a gratuity will be mutually embarrassing because it will be politely be refused.

Being associated with Mr. Rothafel is a distinct privilege and pleasure that we feels is sufficient remuneration.

THE ATTACHES -- Joseph Flaherty (Chief Usher)

Roxy Theatre program with Madge Bellamy article

Wherein Madge Bellamy Becomes Herself Again

"You can't please everybody about the color of your hair, can you?" says Madge Bellamy, star of "Soft Living," next week's feature at the Roxy. She oought to know, for in striving to please she has veered from brunette to Titian tresses and from Titian to blonde and back again in the few years - with all the fickleness of a weather-vane.

"You can't please everybody, so you may just as well please yourself. I was born a brunette and a brunette I'm going to be henceforth - gentlemen nothwithstanding."

Miss Bellamy has wide brown eyes, a fair skin with just a suggestion of freckles, and her hair, as nature planned it, is dark brown with fascinating gleams of red. It used to be long and luxuriant with tendrils that curved deliciously about her forehead in the days when she started her picture career and played a pioneer maid in "The Iron Horse".

Soon after that, it happened that some press agent discovered that Helen of Troy and many other well-known and much-admired ladies of history were red-heads. So the bottle of henna achieved a place on the Bellamy dressing table.

Then along came "Sandy" and when they handed Madge the title role, it was with the provision that she give her personality a thorough overhauling. Almost overnight, she was required to change from an old-fashioned girl to a flapper, and the story character demanded that she be bobbed, blonde and blasť.

The trouble came when she started to go back to her original coloring, for it was about that time that Anita Loos discovered that gentlemen prefer blondes, and the powers that govern studio destinies decreed that Madge should retain her golden locks indefinitely.

"I liked being bobbed, but I was never never meant to have light hair," said Madge. It didn't go with the rest of me. I kept saying so for a year, and eventually prevailed. In 'Soft Living' I am back to my natural coloring - which is brunette.

Red-head - Blonde - Brunette - Madge Bellamy has been all of them! But when she comes to the Roxy next week as star of "Soft Living" she goes back to her proper color scheme.

Now Showing - Modes for SOUTHERN WEAR

15 West 46th
New York

Roxy Theatre program

The Query Box at the Roxy

WHAT is little Janet Gaynor of Seventh Heaven doing now - and when will we see her again?

You'll be tickled! She is about to go to Vienna to enact the delightful sweetheart of Schubert in "Blossomtime," which is to be done in pictures with that same delicate touch that made it a year-after-year success as an opera. Meanwhile she and Charles Farrell, also of "Seventh Heaven" will be seen in "Street Angel," a Fox special.

Wouldn't it be nice if a helpful cup of coffee were served in the lounge of the big house?

All suggestions for improvement of the Roxy service are appreciated - and this one will be taken up and fully weighed. There's a lot of stimulation in the music programs.

How much is spend on the making of motion pictures each year?

Dollars and cents, dollars and cents. Why not be interested in how many really worthwhile pictures are produced. Just in Hollywood alone $150,000,000 is given as the usual outpouring. The total must be about $200,000,000 - with one great picture to each - well, how many millions of dollars would you say?

After the Show
Dancing & Dining in Nearby Places

Hotel Manger Grill
Seventh Avenue and 50th Street
Dinner  Supper  Saturday Luncheon
No Cover Charge Except Saturdays and Holidays after 10:30 P.M.
Special Luncheons 80c, 90c and $1
Including Saturdays

New York's Newest and Most Palatial CHINESE and AMERICAN RESTAURANT
Formerly Paul Whiteman's
1600 B'way at 48th St.
No Cover Charge At Any Time
Luncheon 65c - Dinner $1.60 - Ala Carte
PAUL SPECHT (Himself) And His Orchestra
Phone Chickering 2110-2111

&ldots;after leaving this Beautiful Theatre --
Across the Corner!
just a step to excellent food
Quick Service, Sensible Prices

128 West 52nd Street
Telephone Circle 2016
VENDOME'S Special Imported Russian Caviars and the Finest French Cooking at Reasonable Prices
Special Dishes for Ladies' Luncheon
Open from 11:30 to 1 A.M.

Roxy Theatre program

A Soldier of Good Fortune
(continued from Page 3)

he was with the forces that battled their way to the relief of Kut-el-Amara.

Following these engagements he was given a captaincy and was made assistant provost - virtually chief of police over 30,000 to 50,000 men who were concentrating on the elimination of enemy spies.

When the British forces re-captured Kur-el-Amara, Captain McLaglen was in the center of activities. He gave such a good account of himself in action that, sometime later, he was given the hazardous post of provost marshal of Bagdad with orders to clean it up thoroughly.

Following that experience, McLaglen was  billeted back to "Blighty," for the war was over. After some thought he decided to enter upon intensive training for the diplomatic service, believing his knowledge of the colonies and his linguistic ability would fit him for such a berth.

However, Fate in the form of a motion picture director with an eye for the picturesque and personality-plus, changed the course of his life. The director chanced upon Victor one night at the National Sporting Club in London. He was about to case for his production, "The Call of the Road." He asked Victor to play a role.

Before the production was released, McLaglen, always interested in sports, attended the Oxford-Cambridge boat races. Here in the course of the day's activities he was introduced to J. Stuart Blackton, the American producer. The result of this chance meeting was the leading role for Captain McLaglen in "The Glorious Adventure" opposite Lady Diana Manners.

Meanwhile Blackton has returned to the States. When he was planning to produce "The Beloved Brute" he was reminded of the likeable McLaglen of "The Glorious Adventure."  He cabled for Victor, asking him to play the title role. This was the beginning of the career of the soldier-actor on American soil - the lovable Captain Flagg of Fox Films version of "What Price Glory," who walked right into the hears of theatre-goers, immediately sat down and made himself at home.

And that part lead to his long erm contract with Fox.



A Sparkling Comedy-Drama
A William Fox Production

Roxy Symphony Concerts

Every Sunday morning at 11:30 the Roxy Symphony Orchestra under the direction of Erna Rapee, gives a symphonic conert in the theatre. Internationally known artists from the concert world and promising young Americans are featured as soloists. Regular Sunday prices of admission prevail and those attending the concerts may remain for the whole theatre program

Roxy Theatre program

Roxy Theatre


FIRE NOTICE -- Look around NOW and choose the nearest Exit to your seat. In case of fire, walk (not run) to THAT exit. Do not try to beat your neighbor to the street.

JOHN J. DORMAN (Fire Commissioner)

Times Square Printing Co.

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Last Modified October 22, 2013